SEO TIPS AND TRICKS

Write great content (HIGH PRIORITY)

Good Content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

Write unique content (HIGH PRIORITY)

Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

Add new content all the time (HIGH PRIORITY)

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Create a great keyword phrase (HIGH PRIORITY)

The first thing you should do when working on search engine optimization is find a great keyword phrase for  that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Get a domain with your keyword phrase (HIGH PRIORITY)

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

Use your keyword phrase a lot, but not too much (HIGH PRIORITY)

The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

Use your keyword phrase in anchor text of links (HIGH PRIORITY)

Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

Ask other people for links to your page (HIGH PRIORITY)

A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.

Try to get your keyword phrase inside incoming links (HIGH PRIORITY)

Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.

Try to get links from reputable sites (HIGH PRIORITY)

Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.

Try to get links from .edu, and .gov sites (HIGH PRIORITY)

Sites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you, that gives your site more credibility as well.

Get as many inbound links as you can (MEDIUM PRIORITY)

Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links from high-reputation sites are better than 10 links from link farms.

Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)

Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.

Write a descriptive meta description (MEDIUM PRIORITY)

Search engines use the description meta tag as the description in their index. So it's important to describe your pages accurately. This helps customers find your pages, and search engines to index them.

Keep your pages up-to-date (MEDIUM PRIORITY)

Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates.