ROLE OF SOCIAL MEDIA IN 2013

Ever since the first time someone sold something on-line , this idea has been spreading, and, as we all are aware by now, e-commerce is a “thing” now, and more and more people are becoming aware of that. Take a look at the following numbers:

• By the end of 2012, people will have sold about $1 trillion worth of products.

• In 2011, the number of internet users was about 2 billion. Now, it’s about 3.5 billion.
Now, these numbers are very approximate, but, nevertheless, we are talking about extremely high figures. Who would have thought, about 30 years ago, that half the world will be able to communicate, share information, find information, and even shop by sitting at home and clicking on some device, or, better yet, by taking a small device out of our pockets (mobile phones).

Another important thing to note is the fact that the number of social media websites as well as the number of people who use these websites is increasing very rapidly, and with a geometrical progression. Some even have profiles on more than one social media network because different networks offer different options (logically). One can predict that very soon, when you start the computer, the first thing that you will have to do is to create a social media account (I am exaggerating).

These social media websites, apart from enabling you to talk to your relatives that are far away on a daily basis, give almost every business the opportunity to advertise its products on-line. There are businesses that have realized this, and that even now have personnel that are trained, specifically, to do social media marketing. Yes, it is that big a deal. Although there are some products that people, simply will not purchase on the internet (like food and clothing), there are loads of products that are salable  and these unsellable products can most certainly be advertised.
Now, we all know that you cannot use some very popular social media networks to actually sell something, but no one forbids you to use them to get people to your online store, or simply to share information that is relevant for selling whatever it is you are selling.

Note that, for the reason stated above, you will have to have a well-organized and optimized web-site, because, without that, you are next to nothing in the internet world. If you don’t know how to do this, make sure that you have done sufficient research on the matter. Some of your main focus points should be that your website
 . Is attractive;
• Is user friendly;
• Loads fast;
• Is filled with quality content (text, images, video);
• It fits different screen sizes (responsive);
• Has different options for payment (not every country has PayPal
1 Know Your Audience
2 Organize Your Profile
3 Build Your Profile
4 Explore Your Possibilities
5 Be Active 

ARTICALS OF FIVE DIFFERENT APPLICATIONS

Released on September 21, 2012 after months of rumors spreading like wildfire, the Apple iPhone 5 features a slimmer, sleeker and lighter design with a larger screen, brighter colors and better sound. While it still supports basic applications, many apps are redesigning themselves in order to better accommodate the newer iPhone 5 functions. Below are the 5 best apps.As the iPhone 5 becomes more popular, many more popular apps will be looking to redesign and revitalize their products in order to adjust to the larger screen, better sound and higher resolution graphics that the phone offers. that have been designed for the iPhone 5 screen.

1. CNN

Now offering a layout that closely resembles CNN‘s tablet app, the CNN app features pull down navigation and stories and videos that alternate in the same space. One of the very first apps redesigned for the iPhone 5 release, the CNN app‘s redesign translates to one extra story on the main menu and about three or four extra lines of text in an individual article. Offering eight frequently updated news stories per section, CNN is a free app.

2. Comixology

The most popular comics-related app available to date, Comixology now offers users the ability to view a full screen preview before opting to read any comic. Use the iPhone 5‘s larger screen to zoom in on panels, an option that works best in portrait mode. In landscape mode, some panels will not go into full screen when viewing horizontally. Even so, the zooming abilities make the app worthwhile. Comixology is a free app.

3. Evernote

Take longer notes and scribble over a larger area with Evernote‘s iPhone 5 optimized app. The larger screen equals out to roughly two more lines worth of notes to read and write. Evernote is popular because it syncs well with other devices, so you can add notes from your laptop, personal computer or tablet and still view them on your iPhone 5 later. The latest version of Evernote also supports sharing your notes via Facebook. Evernote is a free app.

4. Asphalt 7

One of the most popular auto games for the iOS operating system, Asphalt 7 now features a wider screen and faster graphics, allowing for an all-around more enjoyable gaming experience. Load times are faster and the detailed cityscapes in the game are more easily viewable. The iPhone 5‘s wider screen also means that controls are easier to reach and are located on the screen alongside the display. Asphalt 7 costs a one-time fee of 99 cents.

5. Reeder

Undeniably the best RSS feeder app for the iOS system, the iPhone 5 screen now allows you to view more stories at once on Reeder. The larger screen works great for viewing lone articles and makes it much easier to switch back and forth between articles, starring unread ones along the way. Reeder‘s iPhone app is now very close to the size of a regular e-Reader. Reeder costs a one-time fee of $2.99.

HOW DO PEOPLE FIND UR WEBSITE

When you know where your traffic comes from, you can pinpoint the most effective ways to promote your business and get new customers.

Find out how people reach you online

When a customer walks into your store, you can greet them by asking, "So how did you find us?" If you want the same insight from customers who visit you online, try the All Traffic report in Google Analytics. It shows you:

•	Where your visitors are coming from (search engines, social networks, etc.)
•	How many of them are new vs. returning
•	How much time people spend browsing your site So you have your website up and ready, but you don't have any traffic yet. For most sites, search engines are the primary source of traffic, so it's important to let the search engines know that your website exists. Even if you don't do anything, over time your website will probably get listed on its own. Search engine spiders are constantly crawling the web and will eventually reach your site, but not only does this take a lot of time, it's also unlikely that you'll get a high enough position in the search engine to show up in the first few pages of search results. For this reason, if search engine traffic is important to your site, there are ways you can actively get your site listed and ranking well in search engines to dramatically increase your traffic. Do note that search engine ranking is not dependent on the server you are on, who is hosting your site, or whether you have a dedicated IP address. InMotion Hosting also does not control how search engines rank your site, as search engines are run by third parties that follow their own policies. If you would like InMotion Hosting to design and optimize your site for search engines, please contact our Managed Internet Presence department for more information. First, do some research on how search engines work. There are hundreds of reliable articles online that offer tips on search engine optimization.

Seek out radio and podcast interviews

The next step to becoming the person that people want to interview is to hunt down the opportunities. Search for radio hosts or podcasters who need interviews by experts.


Search for “radio + your subject matter” and “podcast + your subject matter” on Google.


Search through the iTunes podcast library.
Search through podcast directories like PodcastAlley.com orPodbean.com.

Once you’ve identified a radio or podcast host you are interested in, contact them through their websites. Either call or email… whatever you feel most comfortable with. Usually the podcaster will handle all of his own bookings, but the radio show host may have a booking assistant or producer, especially if it is a big radio show. Regardless, don’t be afraid to approach them.

Make the pitch specific to them and their show, highlighting why you being on the show will benefit them…not you. Your goal is to educate or entertain their audiences…not sell your products or services.

And if you can, offer a valuable piece of information in your pitch. This could include original research or an experience you had that would be useful to their listeners.Here’s one final tip: sign up for radioguestlist.com. This free service will send you an email everyday with a list of interview opportunities from podcast, online TV shows, radio, satellite and TV producers who are looking for experts in a particular subject matter.

How to Become the Person Everyone Wants to Interview

Let’s face it, you always experience a little envy when you see or hear people on television and radio. You wish it was you… in fact, you’ve been working so hard you know that it should be you. But when will your time come?


And the sad part is, you know that when your clients see one of your competitors on television or a podcast and don’t see you they often wonder if they should go with him or her instead.


You need to establish yourself as an expert, and getting interviewed by radio, podcast or TV hosts can help you do just that. So, here is how you can help speed up the process by positioning yourself as a subject matter expert.