Friday 27 January 2012

Networking face-to-face

When it comes down to it, it’s who you know. Affiliate marketer Zac Johnson flew to New York City to do an interview at the ABC Studios because of a relationship he started with Tory Johnson.
Zac met Tory at a Blog World Expo, and was able to spend some quality time with her at that conference. Zac got his foot in the door because he set aside the time and money to network face-to-face with influencers.


That gamble paid off when he got that call to do the interview with Tory. And it wasn’t a phone interview or she just needed to pick up a few quotes from him. He got the full treatment for the experience—make up, coaching from the producer—and five minutes in front of a national audience.Never underestimate the value of networking with people in person. And you don’t always have to drop a couple thousand and travel across the country to meet the right people. You could run into journalists at events like these:

  • Join a local Tweet-up.
  • Join your local Chamber of Commerce.
The idea is to experiment and carve time out of your schedule to network. And don’t forget to attend a journalist-focused events.
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