Design your site for speed
Next, you’ll want to evaluate your site speed. It’s been shown that users who can search faster are happier. In fact, Google found out that slowing down search results by as little as 400 milliseconds will actuallyreduce the number of searches by over half a percent.
In the SEO realm, however, speed isn’t so much an important signal as the relevance of a page. But like most things online when it comes to speed, problems can accumulate…so you need to fix as many as you possibly can, speed being one of them.
How fast is your site? Use Google’s Page Speed tool. This is what I came up with when I tested Quick Sprout:The report, which takes less than five seconds to generate (may be more on larger sites), showed me recommendations that ranged from experimental to high priority. I don’t know about you, but I find that very helpful.
Click on the link “enable compression” and you get this page:
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