Tuesday 24 January 2012

Keep the number of links on page under 100



While Google recommends that you keep links on a page under 100, this is not for search purposes but design and user experience purposes. In fact, Matt Cutts published a page with close to 200 links on it.
Why does Google recommend you limit the number of links to 100? It used to be that Google would only index up to 100 kilobytes of a page…that equaled to about 100 links. Now Google can easily index a page much larger than that.
So what happens if you decide to place more than 100 links on a page? Google might crawl you and look at you like a spammer.
However, what you do might be legitimate and having over a hundred links like Cutts can also work if it is justified. In that case, you will only pass on a limited amount of PageRank because there are tons of links on that page.
How the user experiences the page is more important these days than PageRank or pure SEO measures, so limiting 100 links to a page is a good idea.

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