When you know where your traffic comes from, you can pinpoint the most effective ways to promote your business and get new customers.
Find out how people reach you online
When a customer walks into your store, you can greet them by asking, "So how did you find us?" If you want the same insight from customers who visit you online, try the All Traffic report in Google Analytics. It shows you:
| • | Where your visitors are coming from (search engines, social networks, etc.) |
| • | How many of them are new vs. returning |
| • | How much time people spend browsing your site
So you have your website up and ready, but you don't have any traffic yet. For most sites, search engines are the primary source of traffic, so it's important to let the search engines know that your website exists.
Even if you don't do anything, over time your website will probably get listed on its own. Search engine spiders are constantly crawling the web and will eventually reach your site, but not only does this take a lot of time, it's also unlikely that you'll get a high enough position in the search engine to show up in the first few pages of search results. For this reason, if search engine traffic is important to your site, there are ways you can actively get your site listed and ranking well in search engines to dramatically increase your traffic.
Do note that search engine ranking is not dependent on the server you are on, who is hosting your site, or whether you have a dedicated IP address. InMotion Hosting also does not control how search engines rank your site, as search engines are run by third parties that follow their own policies. If you would like InMotion Hosting to design and optimize your site for search engines, please contact our Managed Internet Presence department for more information.
First, do some research on how search engines work. There are hundreds of reliable articles online that offer tips on search engine optimization.
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